根据NAR 2021 Real Estate in a Digital Age report, 97% of all 购房者 in 2020 used the internet in their home search. This means that not only is your online presence essential, but your online bio needs to make a great impression. Here are ways to optimize your bio to help you gain more leads.

让它易于阅读

Since attention spans are short, keep it less than 300 words. If needed, break up the bio into short sections and include bolded headers and bullet points.

设定正确的基调

Format your online bios in the third person—as though someone else is writing about you—so that it sounds professional and objective. However, it is acceptable to be less formal and write in the first person on 社交媒体.

Get Personal to Establish Your Value

A bio isn’t a resume or a list of your credentials. Instead, it should be an engaging intro highlighting your background, passion年代, achievements. 分享你的独特之处, whether it’s your knowledge of specific tech tools to better market homes, your specialty in a niche area, or the legendary snickerdoodles you make for your open houses.

最大化你的空间

For 社交媒体, space is limited—in some cases, you will only have 150 characters. Use attention-grabbing phrases that sum up who you are, like 休斯顿当地, 豪宅领跑者年代, 梦想寻家者. To gain more exposure, add hashtags, emoticon年代, tag influencers into your bio.

以行动号召结束

You’ve captured their attention; now let them know how to contact you and learn more. 使用这样的短语 查看我的列表 or Let’s discuss how I can help you sell your home to link them to the next steps.

另外, 经常检查打字错误, 使用专业照片, and make sure to keep your bio up to date.