Persuasion is part of your job, whether you’re convincing someone to work with you or explaining why the seller should accept your buyer’s offer. Here’s how to be more persuasive.

Build a relationship of trust from the start. If people view you as honest, well-informed, and conscientious, they’ll be more inclined to listen.

解释一切. 帮助客户, 尤其是新手, appreciate how 购买 and 销售 real estate is different from other transactions.

考虑你的受众. Adjust your approach to each client. Some are savvy, but most need more support than they’ll admit. Anticipate their needs and help them through the process.

Use language people understand. Many people don’t recognize terms and concepts you use daily. Speak plainly and you’ll avoid misunderstandings.

Emphasize fairness in disputes. When a client has a problem, restate it as you understand it, then together figure out what the core issue is, 有什么利害关系?, and who can actually fix the problem.