Almost 100% percent of my sales are second homes, resort homes, and condos. It’s different from standard single-family sales. Here are my tips to work with those buyers, sellers, and properties.
你的勘探方法必须改变
Resort and second-home properties buyers are not local … ever. 那么如何找到它们呢? 这是一个巨大的挑战. Many agents do more traditional marketing and farming. You can’t do that in a resort and second-home market. You have to be very good at marketing properties on social media and the internet because that’s how people find these houses.
No One Has to Buy a Resort or Second Property
You have to get used to the fact that second homes are a discretionary purchase. So be prepared for negotiations to be harder, because it’s easy to walk away.
熟悉财务方面
Financing for a second home is different than for a regular mortgage. And you should be able to talk about tax laws—not that you’re going to give advice, but you at least need to be able to talk to the client intelligently.
预测灾难
You need to understand all of the issues that properties in your area face. If you’re on the coast, that could be flooding, hurricanes, and salt water damage. Help the buyers understand how to be prepared.
了解规则
有很多海滨房产, there are issues around who has access and rights to certain things and who actually owns what. And you have to know HOA rules—I can’t stress that enough.
买家关心不同的服务
Schools don’t matter to second-home buyers, but restaurants and medical facilities do. Stay on top of the businesses and services available in your area.
被连接
Buyers will want contacts for people who can repair and maintain properties. 他们可能需要物业经理.
Want to Earn the Resort and Second-Home Property Specialist Certification?
Be better equipped to handle the resort and second-home market with the RSPS certification from NAR.
- Complete the “Resort and Second Home Markets (RSPS)” course. 在这里搜索即将到来的课程.
- Go to NAR’s website and view the three 1-hour webinars accessible on this page.
- Submit the certification using link on that webpage.