Social media is a way to showcase listings, 建立关系, 与潜在客户和客户建立联系. 使其利益最大化, you need a solid social media strategy and a social media safety plan so your posts don’t land you in court.
Avoiding a real estate lawsuit related to social media starts by knowing the risks. Here’s how to avoid social media errors that could lead to legal issues.
不要做虚假广告
使用数码图像, it’s easy to edit out unwanted visuals from pictures, 但在大多数情况下，你不应该这样做. 如果你做虚拟登台, a safe practice is to show before and after pictures that are clearly labeled.
就像MLS列表上的错误一样, you are responsible for identifying and correcting mistakes on social media posts and marketing. Avoid statements like “perfect condition,” since this kind of phrase can be easily disputed. 更好的选择是给出明确的答复, accurate descriptions of the property without vague labels that might be misunderstood or argued.
Social media posts are often short and informal, which means it’s easy to get a little lax. 花点时间把事情做好. Since even old posts can get you into trouble, you should edit or correct past information you know is wrong.
获得社交媒体授权
你想分享成功的故事, so you snap a photo of your clients in front of their home and post it to Facebook. 这是个问题吗?? 这取决于. Do you have authorization to post photos of your clients on social media?
Make it a practice to get authorization to use client names and likenesses in photographs and videos. And always get authorization if the photos or videos include children. You must have permission to use the photos and videos in social media, 在你的网站上, 在其他营销材料中也是如此.
Additional information to convey in an authorization is that clients will not be compensated in any way for the use of images or other materials, and they can choose to revoke authorization in the future by stating their intent in writing (though they cannot undo any sharing done while the authorization was in place).
Whether your clients sign the authorization or choose not to, make clear in the clients’ file that authorization has or has not been given.
Steering clear of social media isn’t the way to avoid a real estate lawsuit. Knowing the risks and taking steps to protect yourself is how you can reduce your risk.
This article is reprinted with permission from CRES Insurance Services, an errors and omissions risk-reduction partner of the association. 这篇文章的更长的版本叫做3 ways to avoid a real estate lawsuit when using social media，可在cresinsurance查阅.com. Copyright held by CRES Insurance Services.